If you look closely, there are many similarities between a human and website growth pattern. Our personal growth and well-being are characterized by our training, condition, environment, and maintenance. Same goes if we want website growth. Even when a person is born in the best of family or surroundings, it doesn’t guarantee his success in life. Similarly, your website may be well-designed and built futuristically, but if not maintained well, it would eventually wear out its effectiveness to impress, appeal, and engage the target audience. The growth pattern here is based primarily on maintenance and its evolution with time.
When we condition, train, and maintain ourselves to grow and achieve our goals, we adapt to the circumstances and come out an evolved human being. Similarly, when a website is constantly nurtured, updated, and maintained, it continues to evolve to match the target audience’s expectations. Moreover, in a fast-changing business environment, it is essential to focus on evolving with time to adapt to the current trends’ requirements, improve consumers’ experience, and achieve business objectives and expectations.
Now that it has been proved that websites require attention let us delve deeper into how to keep your website – updated, well-maintained, and pave the path for its success.
One of the best ways to keep your website’s health in check and keep any security issues at bay is to update its software and hosting server with the latest security patches and releases. In the event of any security threats or attacks, it would be easier to restore the data and safeguard it against viruses, threats, cyber-attacks, and malicious intentions.
Fresh Content That Enables Website Growth
Like we have to constantly develop ourselves, learn new things, upgrade our skills, and work on ourselves to improve our personality, the websites also have to publish fresh content regularly. It is what helps the websites get noticed by the search engines and the users. It adds to the website’s authentic and genuine personality and helps the brand become an authority in its niche.
If you don’t take care of your personality, wardrobe, and skills, you lose out on many opportunities in life. Similarly, when a website misses valuable and optimized content for little to no website growth, it misses out on reaching higher organic rankings or making an impression on the target audience. Be attentive towards your website’s content needs, and it will generate a much higher ROI than you can anticipate.
Search engine optimization is an essential aspect that just cannot be ignored after you’ve launched your website. It would help the website rank well on search engines, increase its outreach on the web, drive traffic to your website, enhance the population of relevant links on the web, improve brand image, establishes your business as a recognized brand, boost positive feedback about your brand, increase visibility, and so much more.
If you miss giving the SEO strategy the attention it deserves, your website would probably never achieve its true potential. There are many different aspects of SEO, including on-page SEO, off-page SEO, social media marketing, link building, etc. The best way would be to hire a professional SEO firm or professional to get the job done while focusing on your core business. After all, delegation is the key to scaling your business, and there is only so much you can do on your own or in-house.
Keeping a check on our health is important concerning sleep cycle, diet, exercise, water consumption, etc. Similarly, the health of the website growth is important and just updating security patches is not enough. You can hire website maintenance services to monitor its health round the clock if it faces a downtime or a new bug surfaces. Website monitoring would ensure that your website is optimally functioning round the clock and is back up in no time in case of any downtime.
Models and actors look attractive not only because of their facial looks but also because of their well-toned physical outlook. Good clothes aren’t enough to make us look good; we need to keep ourselves fit and in shape to look attractive. Similarly, websites need to be designed to appeal to the target audience and follow a proven model that helps catch the attention of the site’s visitors. When it comes to website design and development, there are few tips you need to keep in mind, including:
- The top-left corner of a website gets the most attention. Try placing value propositions there.
- People are known to read on the web in F-patterns. So, keep your value proposition on top to grab users’ attention and trim it down towards the bottom, if necessary.
- Start your introductory paragraphs of posts/blogs/website content in bold/larger sizes to grab end-users’ attention.
- People often scroll if they find something interesting on the web but make sure to put the most intriguing content (value proposition) above the fold.
- Try using high-definition, high-quality images wherever necessary in your website to appeal to your target audience.
- Your website’s color palette should be consistent with your brand identity and must be soothing to the eyes or neutral at best. It shouldn’t be so striking that users’ interest vanishes. First impressions are formed in the first few seconds, so give attention to the color theme, fonts, pictures, placements of buttons, navigability, features, usability, and other aspects to get leads, convert leads, and boost revenue.
Designing, developing, maintaining and growing a website may seem like a daunting task, but the effort you put in is well worth it. Just like proper education, training, learning, working, and analyzing our mistakes help us grow and prosper, a website needs to be well-designed, maintained, and updated to see it achieving the desired outcome. So, if you have a business website, don’t forget to give it the due attention it needs and deserves because, in today’s world, a well-built high-ranking website can change your fate forever.