Technical SEO lays the foundation for a website’s future success by ensuring it is optimized per the technical requirements of search engines. If the website does not align with modern search engines’ technical specifications, it is nearly impossible to rank well on search engines organically or attract traffic.
A few of the most important technical SEO attributes consist of indexing, rendering, hreflang, structured data, XML sitemaps, website architecture, crawling, and more. The priority of technical SEO is to make the website understandable for search engines and easier to crawl.
When technical SEO is done well, it supports your link building measures and content to shine through in the search engine results without any hiccups. So, focusing on off-page SEO before laying the ground work through technical SEO would waste time, energy, and money. Without technical SEO done right, any SEO strategy would crumble and may even backfire. It is primarily because the website isn’t ready for the search engine or capable enough to provide an optimal experience to the end-users.
Let us discuss the benefits of Technical SEO elaborately –
Google’s Best Practices
The primary goal of every website is to rank well on Google and other search engines. Technical SEO is done while implementing Google’s best practices for site optimization. It helps in getting into the good books of search engines and making crawling easier.
A website cannot be mobile-friendly unless it is well-optimized. It is where technical SEO comes into the picture. Technical SEO would help make the website functional, adaptable, and accessible on all the various devices, including mobile phones, tablets, laptops, and PCs. With more than half of the people accessing the web today does so through mobile, your website needs to be mobile-friendly.
Your website needs to load quickly to provide a better experience to the users. Page loading speed is also the ranking factor these days. If your website and the information therein load slowly, it is a major issue that needs to be solved. Technical SEO helps optimize the site for faster loading.
Crawl, Rank, Index
Without technical SEO, it would be difficult for the website to be optimized enough for search engines to crawl, rank, or even index your website. It is the primary purpose of technical SEO.
Technical SEO is used to audit the website and help remove any intrusive elements like pop-ups that come in the way of a better user experience. It also improves the site’s navigability and helps the user find the information they need easily.
Technical SEO helps in keeping the website’s data safe and secure. The website owner needs to take measures to keep the site’s security in check, and technical SEO is the stepping stone to achieving that.
The URL structure of your website’s pages needs to be search engine friendly. Technical SEO is done to optimize web pages’ URLs to make them search engine friendly. It really comes down to great content writing services.
Broken Links & 404 Pages
The broken links and 404 pages on your website need to be removed for better performance, easier crawling, and better user experience. It negatively impacts your website’s health, performance, and ranking abilities. Technical SEO helps in identifying and removing broken links and 404 pages from your website.
When your website’s architecture is well-optimized and has structured data, it helps your site with ranking higher than the competition. Moreover, it plays a pivotal role in displaying the pages in search results in an organized manner.
Technical SEO helps place the robot.txt file on the website to allow search engines to know what to crawl and what not to crawl. It makes crawling and indexing faster and seamless.
Technical SEO includes setting up a sitemap for the website that plays a crucial role in faster indexing and improves organic rankings.
The primary role of off-page SEO is to gain links and populate the web space in a way that helps improve the website’s standing, reputation, brand value, and increase inbound traffic. However, off-page SEO efforts wouldn’t make the desired impact or achieve its objectives if the technical SEO is not done right.
It won’t provide an impressive user experience and won’t allow search engines to crawl, index, or rank the website easily. Without technical SEO, the website’s performance would be crippled, and these factors would work towards non-conversion of leads into customers. So, start with Technical SEO before advancing to other SEO practices.