Technical SEO lays the foundation for a website’s future success by ensuring it is optimized per the technical requirements of search engines. If the website does not align with modern search engines’ technical specifications, it is nearly impossible to rank well on search engines organically or attract traffic.
A few of the most important technical SEO attributes consist of indexing, rendering, hreflang, structured data, XML sitemaps, website architecture, crawling, and more. The priority of technical Search Engine Optimization is to make the website understandable for search engines and easier to crawl.
When technical SEO is done well, it supports your link building measures and content to shine through in the search engine results without any hiccups. So, focusing on off-page SEO before laying the ground work through technical SEO would waste time, energy, and money.
Without technical SEO done right, any SEO strategy would crumble and may even backfire. It is primarily because the website isn’t ready for the search engine or capable enough to provide an optimal experience to the end-users.
Let us discuss the benefits of Technical SEO elaborately –
Google’s Best Practices
The primary goal of every website is to rank well on Google and other search engines. Technical SEO is done while implementing Google’s best practices for site optimization. It helps in getting into the good books of search engines and making crawling easier.
A website cannot be mobile-friendly unless it is well-optimized. It is where technical SEO comes into the picture. Technical Search Engine Optimization would help make the website functional, adaptable, and accessible on all the various devices, including mobile phones, tablets, laptops, and PCs. With more than half of the people accessing the web today does so through mobile, your website needs to be mobile-friendly.
Your website needs to load quickly to provide a better experience to the users. Page loading speed is also the ranking factor these days. If your website and the information therein load slowly, it is a major issue that needs to be solved. Technical Search Engine Optimization helps optimize the site for faster loading.
Crawl, Rank, Index
Without technical SEO, it would be difficult for the website to be optimized enough for search engines to crawl, rank, or even index your website. It is the primary purpose of technical SEO.
Technical SEO is used to audit the website and help remove any intrusive elements like pop-ups that come in the way of a better user experience. It also improves the site’s navigability and helps the user find the information they need easily.
Technical SEO helps in keeping the website’s data safe and secure. The website owner needs to take measures to keep the site’s security in check, and technical SEO is the stepping stone to achieving that.
The URL structure of your website’s pages needs to be search engine friendly. Technical Search Engine Optimization is done to optimize web pages’ URLs to make them search engine friendly.
Broken Links & 404 Pages
The broken links and 404 pages on your website need to be removed for better performance, easier crawling, and better user experience. It negatively impacts your website’s health, performance, and ranking abilities. Technical SEO helps in identifying and removing broken links and 404 pages from your website.
When your website’s architecture is well-optimized and has structured data, it helps your site with ranking higher than the competition. Moreover, it plays a pivotal role in displaying the pages in search results in an organized manner.
Technical Search Engine Optimization helps place the robot.txt file on the website to allow search engines to know what to crawl and what not to crawl. It makes crawling and indexing faster and seamless.
Technical SEO includes setting up a sitemap for the website that plays a crucial role in faster indexing and improves organic rankings.
The primary role of off-page SEO is to gain links and populate the web space in a way that helps improve the website’s standing, reputation, brand value, and increase inbound traffic. However, off-page SEO efforts wouldn’t make the desired impact or achieve its objectives if the technical Search Engine Optimization is not done right.
It won’t provide an impressive user experience and won’t allow search engines to crawl, index, or rank the website easily. Without technical SEO, the website’s performance would be crippled, and these factors would work towards non-conversion of leads into customers. So, start with Technical SEO before advancing to other SEO practices.
Yes, there is a definitive difference between design and development. However, these are two facets of the same coin and are interlinked and interdependent. For designing a website, you’ll need the services of a web designer and a web developer, and as surprising as it may sound for the uninitiated, they are both different.
Designing is about decorating your website, choosing its color theme, pattern, fonts, deciding about the other moving parts, and so on. Design is more about working for and enhancing the visual aesthetics, whereas development makes that design a reality and makes it functional. Ultimately, you will need to pay attention to both your design and development process if you want to maximize the potential of your WordPress Website and online presence through Technical SEO practices.
Learn a few basics about Design And Development
Before we move ahead, let us start by defining what design and development mean fundamentally.
Web design is all about understanding what the website would look like, determining its visual aspects, and how end-users would interact with it. While designers may also have to code at times and play around with other tools, their work mostly revolves around usability, layout, and appearance.
Developers need to code to develop the architecture of the website or the application. It is the developer’s work to build a functional and user-friendly website or application and ensure everything is working in a coordinated manner. The developer’s role is to transform the design into a real ‘usable’ website or product using the proper code.
Now, let us delve deeper into the role a designer and a developer plays individually to understand the difference better.
Web design involves the following elements
- Web designers’ role is to create an appealing look and feel of the website. In other words, a web designer is responsible for designing the front end of the website.
- Web designers would design a creative and innovative solution as per the clients’ specific requirements to add personality to the website. It makes a website stand out and allows it to be brandable, impressive, and appealing.
- Web designers would focus primarily on the end-users’ experience.
- Web designers would use various design software like Illustrator, Photoshop, Fireworks, and more.
- Web designers may also use development software such as Dreamweaver.
Web Development Involves
- Adding complex and advanced functionality (the back end) to the website.
- Developing interactive features on the website.
- Minute attention to detail and ensure that every feature is functional, operational, and performing just as desired.
- Based on programming languages like PHP, C#, Java, and others.
- Relies on development software and tools like Visual Studio, Dreamweaver, and Eclipse.
Each of these place a crucial and critical part in your website and the better build your website is, the better off you will be in the long run. Your website is what makes people feel comfortable about you and your brand so it mush speak to them and also work for them. If either of these aspects are broken in any way, shape, or form, you’ll potential be jeopardizing the chances of getting people to reach out to you about your business.
Whether you’re planning on getting a new website built from scratch or thinking of joining the web development industry, it is essential to know the difference. Web design and development is a multi-stage process, and there are many overlaps in between. The web designer and developer have to work in conjunction to get the desired results. Many firms and web designers/developers provide end-to-end services in today’s date so that you don’t have to work with two separate professionals or firms simultaneously as a mediator.
If you look closely, there are many similarities between a human and website growth pattern. Our personal growth and well-being are characterized by our training, condition, environment, and maintenance. Same goes if we want website growth. Even when a person is born in the best of family or surroundings, it doesn’t guarantee his success in life. Similarly, your website may be well-designed and built futuristically, but if not maintained well, it would eventually wear out its effectiveness to impress, appeal, and engage the target audience. The growth pattern here is based primarily on maintenance and its evolution with time.
When we condition, train, and maintain ourselves to grow and achieve our goals, we adapt to the circumstances and come out an evolved human being. Similarly, when a website is constantly nurtured, updated, and maintained, it continues to evolve to match the target audience’s expectations. Moreover, in a fast-changing business environment, it is essential to focus on evolving with time to adapt to the current trends’ requirements, improve consumers’ experience, and achieve business objectives and expectations.
Now that it has been proved that websites require attention let us delve deeper into how to keep your website – updated, well-maintained, and pave the path for its success.
One of the best ways to keep your website’s health in check and keep any security issues at bay is to update its software and hosting server with the latest security patches and releases. In the event of any security threats or attacks, it would be easier to restore the data and safeguard it against viruses, threats, cyber-attacks, and malicious intentions.
Fresh Content That Enables Website Growth
Like we have to constantly develop ourselves, learn new things, upgrade our skills, and work on ourselves to improve our personality, the websites also have to publish fresh content regularly. It is what helps the websites get noticed by the search engines and the users. It adds to the website’s authentic and genuine personality and helps the brand become an authority in its niche.
If you don’t take care of your personality, wardrobe, and skills, you lose out on many opportunities in life. Similarly, when a website misses valuable and optimized content for little to no website growth, it misses out on reaching higher organic rankings or making an impression on the target audience. Be attentive towards your website’s content needs, and it will generate a much higher ROI than you can anticipate.
Search engine optimization is an essential aspect that just cannot be ignored after you’ve launched your website. It would help the website rank well on search engines, increase its outreach on the web, drive traffic to your website, enhance the population of relevant links on the web, improve brand image, establishes your business as a recognized brand, boost positive feedback about your brand, increase visibility, and so much more.
If you miss giving the SEO strategy the attention it deserves, your website would probably never achieve its true potential. There are many different aspects of SEO, including on-page SEO, off-page SEO, social media marketing, link building, etc. The best way would be to hire a professional SEO firm or professional to get the job done while focusing on your core business. After all, delegation is the key to scaling your business, and there is only so much you can do on your own or in-house.
Keeping a check on our health is important concerning sleep cycle, diet, exercise, water consumption, etc. Similarly, the health of the website growth is important and just updating security patches is not enough. You can hire website maintenance services to monitor its health round the clock if it faces a downtime or a new bug surfaces. Website monitoring would ensure that your website is optimally functioning round the clock and is back up in no time in case of any downtime.
Models and actors look attractive not only because of their facial looks but also because of their well-toned physical outlook. Good clothes aren’t enough to make us look good; we need to keep ourselves fit and in shape to look attractive. Similarly, websites need to be designed to appeal to the target audience and follow a proven model that helps catch the attention of the site’s visitors. When it comes to website design and development, there are few tips you need to keep in mind, including:
- The top-left corner of a website gets the most attention. Try placing value propositions there.
- People are known to read on the web in F-patterns. So, keep your value proposition on top to grab users’ attention and trim it down towards the bottom, if necessary.
- Start your introductory paragraphs of posts/blogs/website content in bold/larger sizes to grab end-users’ attention.
- People often scroll if they find something interesting on the web but make sure to put the most intriguing content (value proposition) above the fold.
- Try using high-definition, high-quality images wherever necessary in your website to appeal to your target audience.
- Your website’s color palette should be consistent with your brand identity and must be soothing to the eyes or neutral at best. It shouldn’t be so striking that users’ interest vanishes. First impressions are formed in the first few seconds, so give attention to the color theme, fonts, pictures, placements of buttons, navigability, features, usability, and other aspects to get leads, convert leads, and boost revenue.
Designing, developing, maintaining and growing a website may seem like a daunting task, but the effort you put in is well worth it. Just like proper education, training, learning, working, and analyzing our mistakes help us grow and prosper, a website needs to be well-designed, maintained, and updated to see it achieving the desired outcome. So, if you have a business website, don’t forget to give it the due attention it needs and deserves because, in today’s world, a well-built high-ranking website can change your fate forever.