Technical SEO lays the foundation for a website’s future success by ensuring it is optimized per the technical requirements of search engines. If the website does not align with modern search engines’ technical specifications, it is nearly impossible to rank well on search engines organically or attract traffic.
A few of the most important technical SEO attributes consist of indexing, rendering, hreflang, structured data, XML sitemaps, website architecture, crawling, and more. The priority of technical Search Engine Optimization is to make the website understandable for search engines and easier to crawl.
When technical SEO is done well, it supports your link building measures and content to shine through in the search engine results without any hiccups. So, focusing on off-page SEO before laying the ground work through technical SEO would waste time, energy, and money.
Without technical SEO done right, any SEO strategy would crumble and may even backfire. It is primarily because the website isn’t ready for the search engine or capable enough to provide an optimal experience to the end-users.
Let us discuss the benefits of Technical SEO elaborately –
Google’s Best Practices
The primary goal of every website is to rank well on Google and other search engines. Technical SEO is done while implementing Google’s best practices for site optimization. It helps in getting into the good books of search engines and making crawling easier.
A website cannot be mobile-friendly unless it is well-optimized. It is where technical SEO comes into the picture. Technical Search Engine Optimization would help make the website functional, adaptable, and accessible on all the various devices, including mobile phones, tablets, laptops, and PCs. With more than half of the people accessing the web today does so through mobile, your website needs to be mobile-friendly.
Your website needs to load quickly to provide a better experience to the users. Page loading speed is also the ranking factor these days. If your website and the information therein load slowly, it is a major issue that needs to be solved. Technical Search Engine Optimization helps optimize the site for faster loading.
Crawl, Rank, Index
Without technical SEO, it would be difficult for the website to be optimized enough for search engines to crawl, rank, or even index your website. It is the primary purpose of technical SEO.
Technical SEO is used to audit the website and help remove any intrusive elements like pop-ups that come in the way of a better user experience. It also improves the site’s navigability and helps the user find the information they need easily.
Technical SEO helps in keeping the website’s data safe and secure. The website owner needs to take measures to keep the site’s security in check, and technical SEO is the stepping stone to achieving that.
The URL structure of your website’s pages needs to be search engine friendly. Technical Search Engine Optimization is done to optimize web pages’ URLs to make them search engine friendly.
Broken Links & 404 Pages
The broken links and 404 pages on your website need to be removed for better performance, easier crawling, and better user experience. It negatively impacts your website’s health, performance, and ranking abilities. Technical SEO helps in identifying and removing broken links and 404 pages from your website.
When your website’s architecture is well-optimized and has structured data, it helps your site with ranking higher than the competition. Moreover, it plays a pivotal role in displaying the pages in search results in an organized manner.
Technical Search Engine Optimization helps place the robot.txt file on the website to allow search engines to know what to crawl and what not to crawl. It makes crawling and indexing faster and seamless.
Technical SEO includes setting up a sitemap for the website that plays a crucial role in faster indexing and improves organic rankings.
The primary role of off-page SEO is to gain links and populate the web space in a way that helps improve the website’s standing, reputation, brand value, and increase inbound traffic. However, off-page SEO efforts wouldn’t make the desired impact or achieve its objectives if the technical Search Engine Optimization is not done right.
It won’t provide an impressive user experience and won’t allow search engines to crawl, index, or rank the website easily. Without technical SEO, the website’s performance would be crippled, and these factors would work towards non-conversion of leads into customers. So, start with Technical SEO before advancing to other SEO practices.
Yes, there is a definitive difference between design and development. However, these are two facets of the same coin and are interlinked and interdependent. For designing a website, you’ll need the services of a web designer and a web developer, and as surprising as it may sound for the uninitiated, they are both different.
Designing is about decorating your website, choosing its color theme, pattern, fonts, deciding about the other moving parts, and so on. Design is more about working for and enhancing the visual aesthetics, whereas development makes that design a reality and makes it functional. Ultimately, you will need to pay attention to both your design and development process if you want to maximize the potential of your WordPress Website and online presence through Technical SEO practices.
Learn a few basics about Design And Development
Before we move ahead, let us start by defining what design and development mean fundamentally.
Web design is all about understanding what the website would look like, determining its visual aspects, and how end-users would interact with it. While designers may also have to code at times and play around with other tools, their work mostly revolves around usability, layout, and appearance.
Developers need to code to develop the architecture of the website or the application. It is the developer’s work to build a functional and user-friendly website or application and ensure everything is working in a coordinated manner. The developer’s role is to transform the design into a real ‘usable’ website or product using the proper code.
Now, let us delve deeper into the role a designer and a developer plays individually to understand the difference better.
Web design involves the following elements
- Web designers’ role is to create an appealing look and feel of the website. In other words, a web designer is responsible for designing the front end of the website.
- Web designers would design a creative and innovative solution as per the clients’ specific requirements to add personality to the website. It makes a website stand out and allows it to be brandable, impressive, and appealing.
- Web designers would focus primarily on the end-users’ experience.
- Web designers would use various design software like Illustrator, Photoshop, Fireworks, and more.
- Web designers may also use development software such as Dreamweaver.
Web Development Involves
- Adding complex and advanced functionality (the back end) to the website.
- Developing interactive features on the website.
- Minute attention to detail and ensure that every feature is functional, operational, and performing just as desired.
- Based on programming languages like PHP, C#, Java, and others.
- Relies on development software and tools like Visual Studio, Dreamweaver, and Eclipse.
Each of these place a crucial and critical part in your website and the better build your website is, the better off you will be in the long run. Your website is what makes people feel comfortable about you and your brand so it mush speak to them and also work for them. If either of these aspects are broken in any way, shape, or form, you’ll potential be jeopardizing the chances of getting people to reach out to you about your business.
Whether you’re planning on getting a new website built from scratch or thinking of joining the web development industry, it is essential to know the difference. Web design and development is a multi-stage process, and there are many overlaps in between. The web designer and developer have to work in conjunction to get the desired results. Many firms and web designers/developers provide end-to-end services in today’s date so that you don’t have to work with two separate professionals or firms simultaneously as a mediator.